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comScore pilots Campaign Ratings video advertising measurement solution
2018-07-31 15:50:45| Digital TV News
comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
Tags: video
advertising
solution
ratings
Category:Consumer Goods and Services