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General Mills Plans Cheerios Ancient Grains

2014-10-31 20:35:00| Food Processing

Will include quinoa, spelt and Kamut, as well as its signature oats.

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General Mills serves up social values in new Cheerios campaign

2014-10-02 23:45:48| Agriculture - Topix.net

When cereal giant General Mills Inc. faced criticism over a television commercial last year that featured a biracial family, the company could have backed down. Instead it brought the family back for its most expensive and high-profile commercial of the year, in the 2014 Super Bowl.

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Cheerios' New Cereal Helps Families Fuel their Day with Protein

2014-06-24 17:14:46| Food Processing

For long-lasting energy and extended breakfast options, Cheerios offers Oats & Honey and Cinnamon Almond flavored Cheerios Protein.

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General Mills called, it wants its 1980s Cheerios commercial back

2014-06-19 15:07:10| Agriculture - Topix.net

General Mills Inc.'s executives would probably love a time machine to bring back the heyday years of breakfast cereal.

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The Right to Sue Cheerios Has Been Restored

2014-04-21 09:04:29| Agriculture - Topix.net

Let me correct that. I despised Cheerios to the core of my being and consider eating a bowl of them to be a recurring childhood trauma that made me vow, when I get big: never, ever, ever again.

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