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Japan's "summer of clear" tests the conventional wisdom on beverage colours - NPD trends

2018-07-25 12:27:00| Daily beverage news and comment - from just-drinks.com

A burst of clear-coloured beverage innovation in Japan this summer is challenging the traditional role of colour in beverage innovation, potentially providing new insights into the role colour plays in beverage choice. The conventional wisdom is that colour strongly affects the perceived taste and flavour of a beverage. Removing colour can be both disruptive and attention grabbing, but can violating colour-flavour norms really be a path to success in beverage innovation?

Tags: clear summer tests trends

 

Japan team discovers novel photocatalyst composed of abundant elements; overturns conventional views

2018-07-02 11:57:11| Green Car Congress

Tags: team japan views elements

 
 

UK government launches new clean air strategy; ending sales of conventional diesel and gasoline LDVs by 2040

2018-05-22 15:57:02| Green Car Congress

Tags: sales air government strategy

 

Athens Food Waste Role Expands Beyond the Conventional for a Trash Company

2018-05-10 17:29:04| Waste Age

Athens is among those now doing more than collecting and dumping food waste.

Tags: company food role waste

 

Study finds carbon capture & storage could be financial opportunity for conventional ethanol plants

2018-04-24 11:57:03| Green Car Congress

Tags: study financial opportunity storage

 

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