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Xiaomi spins off Poco brand, to launch more premium phones in India
2020-01-17 11:39:00| Telecompaper Headlines
(Telecompaper) Xiaomi said that Poco, the sub-brand it unveiled in the summer of 2018, is now an independent company, TechCrunch reported. Xiaomi VP Manu Kumar made the announcement, saying Poco had grown into its own identity and that it was right to let the secondary brand operate on its own. Xiaomi did not specifiy now Poco was spun off or how it would be structured.
Tags: brand
premium
india
phones
Xiaomi's Poco F1 phone threatens a price war
2018-08-22 19:31:21| BBC News | Business | UK Edition
The Poco F1 features the latest Snapdragon processor and a larger-than-normal battery.
Xiaomi introduces new Poco brand, first phone to launch in India
2018-08-22 11:12:00| Telecompaper Headlines
(Telecompaper) Xiaomi has unveiled its new sub-brand Poco, offering premium smartphone features for a small price. The first device is the Poco F1, which will launch in India this month from INR 20,999 (around EUR 250).
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