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The Fluff-Free Guide to Writing Powerhouse SEO Content
2013-01-19 22:15:01| AutomotiveDigest.com - Automotive Industry News
We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasnt already clear, Google has made sure to hammer us over the head with update after update, enforcing increasingly rigorous standards around requiring fresh, relevant, and better quality content. But how do we go from writing trivial keyword-stuffed fluff to writing good content? More importantly, how do we go from good content to dynamite, thunderstruck, powerhouse content? There are three keys to writing SEO content that will set your website apart from the masses: 1. Language. Tone, word choice, and reader level are a key part of creating relevant content. Use language that your audience will not only grasp, but will identify with. Promote relevance and decrease bounce rates by writing in a way that attract visitors that are meant to be your readers. In the dealership, your daily conversations may be filed with industry slang, but filling your dealer website content with terms like ups and be-backs will alienate the average car-shopper. Keep the insider talk on the lot and opt for simple, user-friendly terms that appeal to those not immersed in the automotive retail world. If you adhere to this, you are going to create a loyal following of readers that return week after week (or day after day!), which Google absolutely loves. Getting return visits shows the inherent value of your website, and protects you from getting slammed by the Google Quality Police. Keep reading ...
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