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Diageo takes subtle approach to lower sugar amid "seismic shift" in consumer tastes

2019-07-02 16:11:00| Daily beverage news and comment - from just-drinks.com

Diageo is using flavours and botanicals to lower sugar levels in its drinks as consumers get a taste for non-sweetened alcohol, according to the company's head of research & development.

Tags: lower takes approach consumer

 

Pepsi Japan Cola uses local tastes to boost profile - GlobalData

2019-04-08 13:08:00| Daily beverage news and comment - from just-drinks.com

PepsiCo's Japan-specific product launch will aid a turnaround in the market, according to GlobalData.

Tags: profile local japan boost

 
 

Club 18-30 may be sold as millennials' tastes change

2018-05-14 12:40:37| BBC News | Business | UK Edition

Holiday firm Thomas Cook is considering the future of its notorious sun, sea and sex holiday brand.

Tags: change club sold tastes

 

Molson Coors caters to Millenial tastes with UK Cobra food push - video

2017-11-15 13:13:00| Daily beverage news and comment - from just-drinks.com

Molson Coors has launched a new online video series for its Cobra brand, designed to highlight the UK beer's food-pairing virtues for a Millennial audience.

Tags: video food push cobra

 

Prosecco v champagne: Which one tastes better?

2017-09-08 01:08:04| BBC News | Business | UK Edition

As prosecco is now outselling champagne in the UK, the BBC asked fans of the Italian sparkling wine to taste test it against champagne in a Manchester bar.

Tags: champagne tastes prosecco

 

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