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Opera Browser Gets Baked-In Ad Blocking

2016-03-10 19:05:44| PC Magazine Software Product Guide

The developer version of its browser now includes native ad-blocking technology.

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Opera browser unveils in-built ad-blocking feature

2016-03-10 11:42:00| Telecompaper Headlines

(Telecompaper) Web browser developer Opera Software has announced the integration of ad-blocking functionality into the new developer version of Opera for desktops. Opera said that, once enabled, the ad-blocking feature speeds up webpage load times by as much as 90 percent compared to browsing with the option disabled. In a statement Opera added that its integrated ad-blocking technology also provides a 40 percent faster browsing experience compared to third-party ad-blocking extensions. In addition to a simple on-off button, the ad-blocking feature comes with a benchmark that shows users how much ads and tracking software slow down page-loading times.

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