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McDonald's Fights Back by Emphasizing 'Lovin' '

2015-01-02 21:06:32| Beverages - Topix.net

As the world's biggest hamburger chain fights to hold onto customers, the company on Friday unveiled a new marketing strategy and ads it says will emphasize the "love" in its long-running "I'm Lovin' It" slogan. As part of the push, McDonald's released TV ads it says will begin airing this week, including an animated video where the Joker and the Batman, a mail man and a dog, a blue donkey and red elephant and Smurfs and Gargamel show affection to each other and share McDonald's products.

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Sony fights back against hackers, stolen file sharers by firing a DDoS back at them

2014-12-11 14:49:54| Extremetech

When the hackee becomes the hacker... In a somewhat amusing twist to the ongoing Sony Pictures hack and massive breach of sensitive files and unreleased films, the company is now fighting back. According to two unnamed sources, Sony is now using 'hundreds of computers' to perform a DDoS on websites where you can download the leaked data. Better yet, Sony is apparently using Amazon's cloud servers (AWS) to perform the DDoS. While I'm all for proactive security measures, Sony might be taking it a little bit too far here.

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Autonomy exec fights back in HP row

2014-08-12 15:56:04| BBC News | Business | UK Edition

Computer giant Hewlett-Packard (HP) has been accused in a court filing of "mismanagement" in its 2011 takeover of UK software firm Autonomy.

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Brick and Mortar Fights Back Against the E-Commerce Tsunami

2014-08-05 21:44:34| Wireless - Topix.net

Traditional brick and mortar retailers have been mired in a slump for most of the last year.

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Bluetooth Fights Back Against Thread | EE Times

2014-07-21 17:30:50| Wireless - Topix.net

The Bluetooth Special Interest Group has hit back at the recent announcement from the Thread group of a low-power version of Zigbee for the Internet of Things.

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