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Scotts' Dead Mouse Theatre ads are weird, deliberately

2014-10-09 21:12:16| Chemicals - Topix.net

The New York ad agency Barton F. Graf 9000 created Dead Mouse Theatre for Scotts Miracle-Gro Co.' s rodent-control brand Tomcat.

Tags: dead ads mouse theatre

This weird exoskeleton adds the sensation of touch to virtual reality

2014-10-03 16:15:22| Extremetech

Virtual reality is so much more than visuals, but most of what we're used to seeing is little more than head-tracking and 3D imagery in a head-mounted display. For real immersion, VR is going to need to take advantage of the other senses as well. Touch and smell are just as important as sight and sound, but those are much harder problems to solve. Thankfully, a company by the name of Dexta Robotics is developing a peripheral to simulate the sensation of touch in a virtual world.

Tags: to touch virtual reality

In photos oil & gas drones seek out weird & wonderful sealife

2014-09-30 01:00:00| Offshore Technology

A new project is giving scientists access to the offshore industry's subsea ROVs when they're not being used in their official capacity, allowing them to moonlight as underwater spies in search of new marine species. This special photo feature shines

Tags: photos gas oil wonderful