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Barbie nose-dives as Mattel's problems mount

2014-10-20 04:18:53| Toys - Topix.net

Barbie is still one of the top doll brands in the world, but girls are increasingly enticed by other characters and games on a tablet or smartphone. Photo / AP Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.

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Looking beyond Mattel's Second Quarter Numbers

2014-08-07 17:46:35| Toys - Topix.net

Retailers are off to a good quarter as warmer weather hits various parts of the world.

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Mattel's Spellbinding Fairytale Ever After High Unfolds as a Netflix Original Series for Kids

2014-06-16 17:19:14| Toys - Topix.net

The new animated series will premiere in all Netflix territories in early 2015. "The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming," said , Chief Content Officer for Netflix.

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Mattel's CEO Discusses Q1 2014 Results - Earnings Call Transcript

2014-04-18 04:03:48| Toys - Topix.net

Good day, ladies and gentlemen, and welcome to Mattel's First Quarter 2014 Earnings Conference Call.

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Why Mattel's Earnings Are Better Than They Appear

2014-04-17 23:54:03| Toys - Topix.net

Sales in North America fell 2%, with global sales slumping 7%, and the company posted a small loss on lower gross margins and higher spending.

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