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Tag: genesis
2. Hyundai's first Genesis chief took a rare path
2016-03-06 20:17:49| Automakers - Topix.net
New Genesis boss Erwin Raphael is just beginning to craft a plan for the fledgling brand, which will take on luxury heavyweights BMW, Lexus and Mercedes-Benz. "It's a huge challenge, but I welcome it."
2. Hyundai's first Genesis chief took a rare path
2016-03-06 13:46:07| Auto Dealers - Topix.net
New Genesis boss Erwin Raphael is just beginning to craft a plan for the fledgling brand, which will take on luxury heavyweights BMW, Lexus and Mercedes-Benz. "It's a huge challenge, but I welcome it."
The Book of Genesis: How Hyundai plans to do luxury
2016-01-04 06:39:31| Automakers - Topix.net
Much at Genesis, Hyundai Motor Co.' s new luxury brand, remains a work in progress, even though the first nameplate went on sale in South Korea on Dec. 18 and will make its U.S. debut in Detroit next week.
Hyundai hires former Lamborghini exec for Genesis brand
2015-12-29 01:10:46| Automakers - Topix.net
Hyundai Motor Company announced that it has hired the former Lamborghini executive, Manfred Fitzgerald, in an attempt to lose the value-for-money brand image and switch to a more luxurious recognitions among its potential drivers. Fitzgerald, 52, who was the brand and design director at the Italian supercarmaker, is now going to be the senior vice president at Hyundai Motor and will oversee the carmaker's strategy at a global level regarding its luxury car brand Genesis.
Tags: brand
hyundai
genesis
exec
Hyundai Motor launches new global luxury brand Genesis
2015-11-04 20:55:30| Green Car Congress
Tags: global
brand
motor
luxury
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