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Tag: smirnoff
Diageo rolls out US Smirnoff Ice gifting activation
2019-12-10 12:41:00| Daily beverage news and comment - from just-drinks.com
Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.
Tags: ice
activation
rolls
gifting
Diageo releases first global Smirnoff ad for more than 25 years - video
2019-10-08 16:11:00| Daily beverage news and comment - from just-drinks.com
Diageo has rolled out a global advertising campaign for Smirnoff, the vodka brand's first in more than a quarter of a century.
Diageo chasing Aperol Spritz US success with Ketel One, Smirnoff extensions - Diageo Capital Markets Day 2019
2019-06-03 16:51:00| Daily beverage news and comment - from just-drinks.com
Diageo has noted the recent success of Campari Group's Aperol in North America and is looking to target the brand's performance in the pre-dinner consumption occasion with a slew of recently-released brand extensions.
Tags: day
capital
success
markets
Diageo's Smirnoff Zero Sugar Infusions range - Product Launch
2019-05-03 13:25:00| Daily beverage news and comment - from just-drinks.com
Diageo has added a sugar-free flavoured range to its Smirnoff vodka portfolio in the US.
Tags: product
range
launch
sugar
Johnnie Walker, Smirnoff, M&A plans and seltzer success - Diageo in North America - Focus
2018-12-18 11:13:00| Daily beverage news and comment - from just-drinks.com
Last week, the head of Diageo's operations in North America, Deirdre Mahlan, hosted a conference call with analysts to update them on the company's performance in the region. Here, just-drinks picks out the top topics from the call.
Tags: north
america
plans
focus
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