je.st
news
Tag: smirnoff
Diageo's Smirnoff Sourced - Product Launch
2016-04-15 16:57:00| Daily beverage news and comment - from just-drinks.com
Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.
Tags: product
launch
sourced
smirnoff
Absolut, Smirnoff take shots at craft vodka market
2016-01-31 07:55:12| Beverages - Topix.net
Diageo's Smirnoff and Pernod Ricard SA's Absolut are clinging to their collective one-fifth share of the $18 billion US market for the liquor after failing to stem a consumer shift toward independent producers and a whiskey resurgence that's kept vodka consumption flat for more than three years. The brands, which contribute more than a quarter of US sales for both companies, are discounting products, restyling themselves and recruiting legions of energetic bar-hoppers in an effort to woo a new generation of Cosmopolitan and Bloody Mary drinkers.
Tags: market
shots
craft
absolut
United Spirits takes stock of Smirnoff Ice in India
2015-12-14 15:44:00| Daily beverage news and comment - from just-drinks.com
Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.
Tags: united
stock
takes
india
Diageo targets Millenials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millenial consumers in all markets.
Tags: growth
targets
smirnoff
diageo
Diageo targets Millennials for Smirnoff growth
2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.
Tags: growth
targets
smirnoff
diageo
Sites : [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] next »