je.st
news
Tag: category
How the sugar tax has transformed the soft drinks category - Comment
2018-04-10 17:46:00| Daily beverage news and comment - from just-drinks.com
Last week, the UK introduced its version of the sugar tax. But, as soft drinks commentator Richard Corbett explains, the fall-out from the move was becoming manifest long before its implementation.
Tags: comment
category
tax
soft
Will Constellation Brands outpace the US beer category in 2018? - survey
2018-03-28 14:24:44| Daily beverage news and comment - from just-drinks.com
Earlier this month, Wells Fargo conducted a survey of beer distributors in the US that collectively service around 100,000 retail outlets to gauge current industry trends. Here are the company's findings.
Tags: category
brands
survey
beer
This week in spirits & wine, featuring Brown-Forman's year-so-far, the prospects for the rum category and just-drinks talks to Diageo's Scotch category director
2018-03-09 15:05:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.
Tags: to
category
week
director
"Our ambition is to make Scotch the number one international spirits category in China" - Interview - Cristina Diezhandino, Diageo's Scotch category director & MD of Reserve brands
2018-03-07 12:19:00| Daily beverage news and comment - from just-drinks.com
In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for Executive Women'. The news follows a raft of pledges from Diageo, through both its business and its brands, to champion equality. To mark International Women's Day, just-drinks talks to Cristina Diezhandino, Scotch category director & MD for Diageo's Reserve portfolio, about working in the whisk(e)y sectors, the future of Scotch and how bartenders are helping to propel Reserve brands.
Tags: of
number
make
international
How SABMiller's 'Category Expansion Framework' is helping Anheuser-Busch InBev - analysis
2018-03-02 12:53:00| Daily beverage news and comment - from just-drinks.com
CEO Carlos Brito used Anheuser-Busch InBev's post-results conference call yesterday to introduce analysts to an "intellectual synergy" the brewer has adopted from SABMiller. Step forward 'Category Expansion Framework', a business model AB InBev implemented across all markets in 2017 - and one that Brito seems very excited about.
Tags: category
analysis
helping
expansion
Sites : [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] next »