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Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less

2016-05-04 20:29:47| AutomotiveDigest.com - Automotive Industry News

The Situation: One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market Significance: Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape Biggest challenge: What is old anymore? 60 is the new 40 & so on. Automobile & health care industries are on this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution What You Can do: Go to startling Economist article The Grey Market and alarm your marketing department. _______________________________________________________________________ The Article Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less appeared first on Automotive Digest.

Tags: to year people care

Facebook allows media, marketers to post sponsored content

2016-04-11 09:09:00| Telecompaper Headlines

(Telecompaper) Facebook said it will now allow media companies and marketers to post sponsored content, the Wall Street Journal said. Publishers can now get verified to post branded articles and videos that are paid for by advertisers, Facebook VP of partnerships Dan Rose said. Advertisers and web publishers will be able to post articles, videos and images that marketers have paid for to their Facebook pages.

Tags: content post media sponsored

Why spirits marketers should be proud of their luxury efforts - Comment

2016-03-31 16:18:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, at the annual CAGE conference in London, LVMH CFO Jean-Jacques Guiony presented an eye-opening look at how the luxury goods category operates. What can the spirits category learn from Guiony's observations? Ian Buxton takes a look.

Tags: comment efforts proud luxury

From Amsterdam to Arizona: TopRank Marketing Educates Marketers on SEO Plus

2016-01-29 17:05:21| Marketing and Public Relations - M&O

TopRank Marketing CEO Lee Odden is kicking off 2016 with a whirlwind education tour across the globe. His first two events will take place in Amsterdam and Arizona and will inform marketers on the benefits of taking a SEO plus approach to digital marketing. What is SEO Plus? SEO Plus is a holistic approach to… The post From Amsterdam to Arizona: TopRank Marketing Educates Marketers on SEO Plus appeared first on Newsroom.

Tags: plus marketing arizona amsterdam