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Tag: marketers
Marketers scan consumers' brains to test commercials
2015-11-04 17:05:40| Telecom - Topix.net
Brainsights records when people are paying attention by getting them to wear wireless headsets that take an electroencephalogram scan, measuring electrical activity in the brain. Marketers would love to know what's going on inside your head when you watch their commercials - and now they can find out, thanks to a technique called neuromarketing.
Tags: test
consumers
scan
commercials
Kollaras joins forces with Australian Liquor Marketers
2015-07-28 11:13:00| Daily beverage news and comment - from just-drinks.com
Kollaras Trading Co (KTC) and Australian Liquor Marketers (ALM) have formed a partnership which will see KTC's alcoholic drinks brands enter ALM's distribution network in Australia.
Tags: forces
australian
joins
liquor
Study: Ad Fraud Costing Marketers $1B
2015-07-23 22:59:22| PC Magazine Software Product Guide
More than 5,000 mobile applications invisibly load and display ads, even when the program is not actively in use.
Tags: study
fraud
costing
marketers
Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers
2015-06-25 23:46:24| AutomotiveDigest.com - Automotive Industry News
The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations: 10 Things for Dealers to know about Hollywood TV Summit 1.Too many TV shows 2.40% more TV shows on multi-platforms than 5 years ago 3.More shows than ever being launched this summer with more risk 4.Studios & producers fishing for audiences 5.Viewers are snacking 6.TV quality has increased 7.Appointment TV is virtually gone 8.New business models every day with White Hot Content 9.TV is the best environment for premium content 10.Programmers want as much content as possible See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015. The Article Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers appeared first on Automotive Digest.
Tags: entertainment
marketing
variety
automotive
'Mad Men' can teach young marketers more about their craft
2015-04-07 07:43:53| Airlines - Topix.net
Don Draper, played by Jon Hamm, is seen seated at a bar at The Royal Hawaiian hotel in Waikiki in the opening episode of the sixth season of "Mad Men" on AMC. The series, about a fictional New York advertising agency, will begin airing its final seven episodes from the series' seventh season on Sunday.
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