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Spirits brands can fill gaps left by music industry - Jagermeister

2016-05-26 16:07:33| Daily beverage news and comment - from just-drinks.com

Jagermeister UK's music manager has said acts are now less suspicious of corporate partnerships, opening up new marketing opportunities for spirits brands.

Tags: music left industry brands

 

This week in spirits & wine, featuring new Scotch distillery InchDairnie, Diageo's ex-Bacardi chairman and Patron Tequila's rise to glory

2016-05-20 14:35:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Tags: to week rise wine

 
 

Southern Wine & Spirits launches artisanal wine, spirits unit

2016-05-18 13:07:36| Daily beverage news and comment - from just-drinks.com

Southern Wine & Spirits' Florida unit has created an Artisanal Fine Wine & Spirits division as it looks to champion smaller producers. 

Tags: unit southern wine spirits

 

Milestone Brands acquires Dulce Vida Spirits

2016-05-17 18:08:00| Daily beverage news and comment - from just-drinks.com

The former CEO of Deep Eddy Vodka has acquired the Dulce Vida Spirits company. 

Tags: brands vida spirits milestone

 

How Patron taught the spirits category to walk the walk - Comment

2016-05-17 13:34:00| Daily beverage news and comment - from just-drinks.com

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?

Tags: comment category walk taught

 

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