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Coca-Cola Tinkers with New Branding Initiatives as Global Sales Drop

2015-03-07 09:53:58| Beverages - Topix.net

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-A Cola Puerto Rico's new website with an emoji url , Coke Spain looks to unite Coca-Cola, Coke Zero, Diet Coke and Coke Zero Zero under one unifying design.

Tags: sales global drop initiatives

Hotel Nikko Boosts Green Initiatives With Capstone Microturbine Cogeneration Power System

2015-03-02 03:59:01| pollutiononline News Articles

Hotel Nikko San Francisco recently installed two Capstone C65 (65kW) microturbines to increase energy efficiency by simultaneously generating electricity for the building’s power and thermal energy for the hotel’s hot water supply

Tags: system power hotel green

IBM Pumps $4 Billion Into Cloud, Mobile Initiatives

2015-02-26 19:11:35| Semiconductors - Topix.net

International Business Machines Corp. is in the same bind as many of its corporate-tech peers: how to foster fast-growing but unproven initiatives while lucrative older businesses are slowing down. Having identified a set of promising new directions, the company plans to invest more in them.

Tags: mobile ibm billion cloud