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Tag: rebrand
Berry Bros & Rudd puts Bourbon to the fore in Alba Reserve rebrand
2016-03-21 16:01:00| Daily beverage news and comment - from just-drinks.com
Berry Bros & Rudd has renamed the Alba Reserve expression of its Glenrothes single malt Scotch whisky as the Bourbon Cask Reserve.
TeliaSonera plans to rebrand as Telia Company
2016-03-07 12:21:00| Telecompaper Headlines
(Telecompaper) TeliaSonera said shareholders at its 12 April annual general meeting (AGM) will decide whether it should change names and become Telia Company. The new name would signify its strategy to become "a new generation telco", which it said was a "journey" that began two and a half years ago. Since then, a new strategy, organisation and operating model have been set, and it has acquired and divested companies as well as venturing into new areas
Tags: company
plans
telia
teliasonera
Cathay Pacific set to rebrand Dragonair as - Cathay Dragon' in bid to strengthen corporate identity
2016-01-27 03:37:43| Airlines - Topix.net
The idea to strengthen the sister airline's association with the premium airline has been under discussion for a few months Cathay Pacific group is likely to announce a rebranding of its Dragonair subsidiary as "Cathay Dragon" as the company seeks to strengthen its corporate identity. The idea to strengthen the sister airline's association with the premium airline Cathay Pacific Airways has been under discussion for a few months, sources familiar with the matter told the South China Morning Post .
Paris attack prompts name holdout Isis Pharmaceuticals to finally rebrand
2015-11-19 00:43:32| Biotech - Topix.net
The terrorist attacks in Paris may have finally spurred a brand change for Isis Pharmaceuticals Inc., a drugmaker that until now has steadfastly held on to its name even as the militant group rose in prominence in the Middle East. "We want the story to be about the medicines that we're creating, and not about our name," D. Wade Walke, a spokesman for the drugmaker, said in an interview on Wednesday.
Tags: paris
finally
attack
prompts
Flexsteel Partners With Almighty for Its Rebrand
2015-10-09 07:47:19| Furniture - Topix.net
Almighty , a digital creative agency that specializes in building user-connected experiences for brands, is working closely with Flexsteel, one of the largest manufacturers, importers and marketers of furniture products in the United States, on its business-wide rebrand. The major brand refresh included a redesign of the Flexsteel logo and all branding hallmarks, as well as a comprehensive new website, all of which have been carefully crafted to connect customers with Flexsteel core values.
Tags: partners
rebrand
flexsteel
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