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Unilever, Nestle, GSK and TUI to scale programmatic ads with dynamic creative

2015-10-16 11:47:51| Biotech - Topix.net

Unilever, Nestle, GlaxoSmithKline and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands reaching the right audience, but with the wrong creative. Programmatic advertising technology is fundamentally about audience trading but in the rush to exploit its efficiencies the industry has yet to apply the potential benefits to produce more dynamic creative, according to speakers at this week's Ad:Tech conference.

Tags: creative ads scale dynamic

 

Maxim, Analog Devices said to be in merger talks for scale

2015-10-14 23:50:29| Semiconductors - Topix.net

Maxim Integrated Products and Analog Devices are in talks about a possible combination that would give them more scale in a consolidating industry, people with knowledge of the matter said. San Jose-based Maxim was working with a bank on a strategic review when it was approached by Norwood, Massachusetts-based Analog Devices, according to one of the people, who asked not to be identified because the information is private.

Tags: scale devices talks analog

 
 

Maxim, Analog Devices said to be in merger talks for scale

2015-10-14 23:50:21| Electronics - Topix.net

Maxim Integrated Products and Analog Devices are in talks about a possible combination that would give them more scale in a consolidating industry, people with knowledge of the matter said. San Jose-based Maxim was working with a bank on a strategic review when it was approached by Norwood, Massachusetts-based Analog Devices, according to one of the people, who asked not to be identified because the information is private.

Tags: scale devices talks analog

 

Faculty Senate considers changing grading scale

2015-10-11 04:47:52| Electronics - Topix.net

"Students think that they have the necessary C to meet the requirements, only to find that a C-minus will not meet the requirement," Draper wrote in a letter to the University Faculty Senate. The letter was part of a debate about the future use of C-minus started at an Oct. 6 Faculty Senate meeting.

Tags: scale changing faculty senate

 

Scale of Houses Presentation

2015-10-08 21:57:02| PortlandOnline

Explains the difference between zoning development standards and review criteria, describes the purpose of zoning standards, and gives an overview of the zoning standards that are relevant to the ultimate size and scale of houses. PDF Document, 1,290kbCategory: Stakeholder Advisory Committee Meeting Materials

Tags: scale presentation houses

 

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