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Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis
2018-01-23 13:11:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.
Tags: analysis
sit
gruppo
buys
Bacardi buys tequila maker Patron in $5.1bn deal
2018-01-23 08:17:54| BBC News | Business | UK Edition
The deal is driven by the growing popularity of high-end tequila brands around the world.
Bacardi snaps up Tequila powerhouse Patron
2018-01-22 22:19:00| Daily beverage news and comment - from just-drinks.com
Bacardi has upped its holding in Patrón, acquiring the high-end Tequila business outright.
Tags: patron
tequila
snaps
powerhouse
Patron Tequila's Patron en Lalique: Serie 2 - Product Launch
2017-10-19 18:57:00| Daily beverage news and comment - from just-drinks.com
Patrón Spirits has released a second iteration through its partnership with French crystal producer, Lalique.
Tags: product
serie
launch
patron
Patron Tequila dives into augmented reality with iOS 11 app
2017-09-21 14:13:00| Daily beverage news and comment - from just-drinks.com
Patrón Tequila has launched an augmented reality app as it seeks to utilise the capabilities of next-generation smart phones.
Tags: reality
app
patron
augmented
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