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How Patron taught the spirits category to walk the walk - Comment

2016-05-17 13:34:00| Daily beverage news and comment - from just-drinks.com

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?

Tags: comment category walk taught

"Inferior" brands hurting Tequila - Patron CMO

2016-04-15 16:13:00| Daily beverage news and comment - from just-drinks.com

Patron's marketing head has said an influx of "opportunistic" Tequila brands using inferior agave is hurting the category.

Tags: brands inferior patron hurting

Patron Spirits to drive Tequila in India through coffee liqueur focus

2016-03-14 13:16:00| Daily beverage news and comment - from just-drinks.com

Patrón Spirits is looking to surf the wave of growth for Tequila in India, with the Cafe Incendio extension of its namesake brand set for a national roll-out.

Tags: drive focus india coffee

Former patron gives Oblivion new life

2016-02-18 19:40:48| Grocery - Topix.net

Popular East Orlando restaurant and bar Oblivion Taproom is back from the dead, with a long-time patron making sure the burgers keep coming and the beer keeps flowing. "It had to be closed for a while for us to do all the paperwork and get insurances and licenses," said Paris.

Tags: new life patron oblivion