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Tag: targeting
Undertone and TVadSync create cross-platform TV targeting engine
2019-12-09 13:00:04| Digital TV News
Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
Tags: create
engine
targeting
undertone
Tru Optik and Anzu.io to bring targeting to in-game advertising
2019-12-02 15:00:59| Digital TV News
Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
Tags: advertising
bring
optik
targeting
Amobee to integrate LiveRamp IdentityLink to enhance targeting
2019-11-20 15:30:29| Digital TV News
Amobee is to integrate LiveRamps (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamps identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
Tags: enhance
integrate
targeting
amobee
BMW targeting ~600 km (~373 mile) range for electric i4 in 2021; 390 kW/530 hp motor
2019-11-18 12:55:41| Green Car Congress
Tags: range
motor
electric
mile
BMW targeting doubling energy density of battery cells by 2030, with current i3 as basis
2019-11-18 10:55:40| Green Car Congress
Tags: current
basis
energy
cells
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