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Failure Case Study: Sapporo Green Aroma; The challenges of targeting a specific consumer group in a shrinking beer market

2016-02-20 01:00:00| Beverage industry market research - from just-drinks.com

Japan's beer market has been seeing an ongoing decline, with a -1.36% CAGR between 2006 and 2015 despite marketers' efforts such as creating a new segment, new genre beer, to offer cheaper prices.

Tags: group case specific market

 

VoIP hackers are targeting companies with default passwords

2016-02-17 13:19:15| Wireless - Topix.net

A SECURITY RESEARCHER has warned that the use of 'default' passwords on networking equipment leaves companies open to hacker exploitation, including eavesdropping and the calling of premium rate numbers. AKA, big problems.

Tags: companies default voip targeting

 
 

Soda companies rapped for allegedly targeting low and middle income countries

2016-02-16 04:55:43| Beverages - Topix.net

CSPI report dresses down the beverage industry, but the International Council of Beverages Associations claims its members are behaving responsibly The soda industry has vigorously defended itself against claims it is "borrowing a page from the tobacco industry playbook" by trying to spread its products in low- and middle-income countries. "Carbonating the World," a report from the Center for Science in the Public Interest, a nonprofit focusing on nutrition, food safety and health, claimed big beverage companies, such as Coca-Cola and PepsiCo, are spending billions of dollars in countries such as Mexico, China and India.

Tags: low companies middle countries

 

NYC Passes Bill Targeting Grocery Industry

2016-02-05 17:58:36| Grocery - Topix.net

The New York City Council's targeted attacks on specific industries continue unabated. After levying onerous new labor law requirements on car washes this past summer, the Council recently turned its attention to the grocery industry, passing a bill dubbed the Grocery Worker Retention Act .

Tags: industry bill grocery passes

 

Graphene ultracapacitor company Skeleton Technologies secures 4M from KIC InnoEnergy; targeting 20 Wh/kg by 2020

2016-01-28 16:55:33| Green Car Congress

Tags: by company technologies targeting

 

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