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Pernod Ricard ends bullfighting tie-up in France for commercial reasons, not activist pressure - just-drinks EXCLUSIVE

2020-01-24 14:25:00| Daily beverage news and comment - from just-drinks.com

The French unit of Pernod Ricard has withdrawn its sponsorship of a bullfighting organisation in the country, but has dismissed claims the move was due to complaints from animal rights activists.

Tags: france commercial reasons pressure

 

Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul

2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.

Tags: generation powers irish whiskey

 
 

Pernod Ricard lays out renewable electricity targets

2019-12-20 14:06:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has set out a series of pledges to produce renewable electricity.

Tags: targets electricity renewable lays

 

Pernod Ricard's Royal Salute 52 Year Old Single Cask Finish - Product Launch

2019-12-12 13:18:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has released a 52-year-old whisky under the Royal Salute brand as part of the new Time Series collection.

Tags: year product single royal

 

Pernod Ricard switches marketing directors in UK

2019-12-10 18:24:00| Daily beverage news and comment - from just-drinks.com

The UK division of Pernod Ricard has appointed a new marketing director following the departure of Philip Ainsworth earlier this year.

Tags: uk marketing directors switches

 

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