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Pernod Ricard ends bullfighting tie-up in France for commercial reasons, not activist pressure - just-drinks EXCLUSIVE
2020-01-24 14:25:00| Daily beverage news and comment - from just-drinks.com
The French unit of Pernod Ricard has withdrawn its sponsorship of a bullfighting organisation in the country, but has dismissed claims the move was due to complaints from animal rights activists.
Tags: france
commercial
reasons
pressure
Pernod Ricard chases "new generation" with Powers Irish whiskey overhaul
2020-01-10 15:00:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is targetting a younger legal-drinking-age demographic with a redesign of its Powers Irish Whiskey brand.
Tags: generation
powers
irish
whiskey