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Jones Soda turns to e-Sports sponsorship in new "stay-at-home reality"
2020-04-07 18:50:00| Daily beverage news and comment - from just-drinks.com
Jones Soda is to sponsor an e-sports motor racing tournament as real-life sporting events are cancelled as a result of the coronavirus.
Tags: jones
reality
turns
sponsorship
The Coca-Cola Co furthers McLaren F1 sponsorship deal as races suspended
2020-03-13 15:18:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has extended its sponsorship of Formula One team McLaren Racing amid a postponement of the F1 season because of the coronavirus.
Tags: deal
suspended
races
sponsorship
Hennessy agrees NBA sponsorship in North American sport first
2020-02-10 15:12:00| Daily beverage news and comment - from just-drinks.com
Moet Hennessy has secured 'official spirit' status for its Hennessy Cognac brand with the National Basketball Association in the US.
Tags: sport
north
american
nba