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The fascinating story behind the iconic Coke bottle

2015-06-18 01:17:52| Beverages - Topix.net

This year marks the 100th anniversary of the iconic Coca-Cola bottle , packaging that is just as recognizable as the logo or product itself. In new book, " Design to Grow: How Coca-Cola Learned to Combine Scale and Agility ," Coca-Cola VP of innovation and entrepreneurship David Butler and co-author Linda Tischler designate the uniquely contoured bottle to be one of seven marketing strategies that allowed The Coca-Cola Company to scale into a global behemoth.

Tags: story bottle fascinating coke

 

07.14: Course Correction: A Story of Rowing and Resilience in the Wake of Title IX

2015-06-16 23:04:39| Powells Books Events Calendar

Wild meets The Boys in the Boat in Ginny Gilder's Course Correction (Beacon Press), a memoir about the quest for Olympic gold and the triumph of love over fear. Forty years ago, when a young Gilder stood on the edge of Boston's Charles River and first saw a rowing shell in motion, it was love at first sight. As a freshman at Yale in 1975, she found her way to the university's rowing tanks in the gymnasium's cavernous basement. From her first strokes as a novice, Gilder found herself in a new world, training with Olympic rowers and participating in the famous Title IX naked protest, which helped define the movement for equality in college sports. Gilder made the team against all odds and for the next 10 years devoted herself to answering a seemingly simple question: How badly do you want to go fast? Course Correction recounts the physical and psychological barriers Gilder overcame as she transformed into an elite athlete who reached the highest echelon of her sport.

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More on the cover story: Further changes coming to Frontier Airlines

2015-06-15 16:28:41| Airlines - Topix.net

With the Denver company's increasing outsourcing of employees and growing list of ancillary fees finally reaching a settling point - and providing it the expense and revenue infrastructure it needs to compete as an ultra-low-cost carrier - it is making a big investment in new planes and upping the number of passengers it can fit onto each one of them. Airline leaders announced June 2 that they are nearly doubling the size of their fleet over the next five years, from 56 aircraft to 101.

Tags: to story cover coming

 

Correction: Net Neutrality-Stay Denied story

2015-06-12 22:23:35| IT Services - Topix.net

In a story June 11 about Internet regulations, The Associated Press mistakenly attributed to the Federal Communications Commission a part of the United States Telecom Association's position on treating broadband like public utilities. U.S. Telecom's lawsuit argues that that the FCC's policy is unfair.

Tags: net story correction denied

 

More on the cover story: Shrinking in Denver, Frontier Airlines is growing at other airports

2015-06-12 14:50:24| Airlines - Topix.net

Everyone in Colorado seems to know about the massive cutback in flights Frontier Airlines has made from Denver International Airport over the past year. What is less well known, however, is that the company has ramped up its service by even greater magnitudes from almost all of its other focus airports across the country.

Tags: other story cover growing

 

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