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Tag: local
Nielsen completes overhaul of Local TV measurement
2019-10-03 12:30:21| Digital TV News
Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
Tags: local
measurement
nielsen
completes
Mediaocean and ProVantageX integrate tools for local TV buying & selling
2019-09-19 16:30:40| Digital TV News
Mediaocean and ProVantageX (PVX) have announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
Tags: local
tools
selling
buying
Hearst Television moves to impressions-based selling of Local TV ad inventory
2019-09-18 18:30:08| Digital TV News
Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
Tags: tv
local
selling
television
Local Statement for Houston / Galveston, TX
2019-09-17 20:18:46| National Hurricane Center (Atlantic)
Issued at 118 PM CDT Tue Sep 17 2019
Tags: local
statement
tx
houston
BMW Group Thailand begins local assembly of high-voltage batteries for BMW plug-in hybrid vehicles
2019-09-11 12:56:01| Green Car Congress
Tags: group
local
begins
vehicles
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