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Tag: lines
The Coca-Cola Co lines up label wristbands in summer experience push
2019-05-01 11:59:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has launched a new campaign that sees brand Coca-Cola bottle labels turn into wristbands in the US.
Tags: experience
lines
summer
label
PepsiCo lines up sports drink innovation as Gatorade suffers - market data
2019-04-18 14:02:00| Daily beverage news and comment - from just-drinks.com
PepsiCo's CEO Ramon Laguarta has said the company is to launch new innovations in sports hydration as Gatorade loses volume share to a Coca-Cola Co-backed rival.
Tags: data
sports
market
lines
Heineken lines up summer US Dos Equis push
2019-04-16 19:02:00| Daily beverage news and comment - from just-drinks.com
Heineken's US unit has launched a multi-channel activation for its Dos Equis Mexican beer brand as it looks to capitalise on warmer weather.
Heineken lines up UK Birra Moretti push - video
2019-04-16 12:49:00| Daily beverage news and comment - from just-drinks.com
Heineken has announced a new campaign for its Italian lager brand Birra Moretti.
Tags: video
lines
push
heineken
Molson Coors lines up Amazon Prime Now Singapore launch
2019-04-16 11:54:00| Daily beverage news and comment - from just-drinks.com
Molson Coors has announced the release of two brands via Amazon's two-hour delivery service in Singapore.
Tags: lines
amazon
prime
singapore
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