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Editor's Note: Look Twice

2020-03-02 14:00:00| OGI

Times have been hard for the midstream, but exports promise a brighter future.

Tags: note twice editors editors note

 

Will Michael Clarke's departure be a Champagne moment for Treasury Wine Estates? - Editor's Viewpoint

2019-10-23 14:25:00| Daily beverage news and comment - from just-drinks.com

Michael Clarke's tenure as CEO of Treasury Wine Estates has been remarkable. The hard-headed South African brought his FMCG nous to a company - and a category - that five years ago was in a far worse state than it is today.

Tags: michael moment wine editors

 
 

Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

2019-10-03 18:59:00| Daily beverage news and comment - from just-drinks.com

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.

Tags: death signal editors spirits

 

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2019-10-02 14:42:00| Daily beverage news and comment - from just-drinks.com

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Tags: brand jack apple equity

 

Editor's Note: Commercial Evolution Of Natural Gas

2019-09-06 21:00:00| OGI

Gas proved more trouble than it was worthliterally. The answer for years proved easy: Flare it. Get rid of it.

Tags: note natural commercial gas

 

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