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Grilled: Lexus seeks design edge over premium rivals

2015-04-18 12:40:21| Automakers - Topix.net

Big may be beautiful, but Toyota Motor Corp's global design chief is betting that edgy is the way to go for the Japanese automaker's premium Lexus brand, specifically its signature 'spindle grille' design. Tokuo Fukuichi, who is also Lexus' global chief, says the design shock-therapy gives the brand - and conservative Toyota more broadly - the stand-out face it previously lacked.

Tags: design premium edge seeks

Lexus spearheads China ambitions with upcoming local debut

2015-04-10 13:56:53| Automakers - Topix.net

Toyota Motor Corp's Lexus luxury unit will introduce a new model in China, the world's largest auto market for the second straight year, signaling the division's growing ambitions for the crucial market. The refreshed ES sedan is being premiered in Shanghai this month and the world's largest carmaker hints that its retuned strategy will focus more on the Chinese market - where Toyota has been riding stormy waters in recent years - also because of the continued political tensions between Beijing and Tokyo.

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Michelin's Innovative Premier Tires to Come on New 2016 Lexus RX

2015-04-06 12:31:12| Industrial Newsroom - All News for Today

Revolutionary, Award-Winning Tread Design Provides Exceptional Levels of Safety NEW YORK - The exciting new 2016 Lexus RX, introduced at the New York International Auto Show, arrives with Michelin's latest advancement in tire safety technology, the MICHELIN Premier LTX tire. Featuring the revolutionary...

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