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Publicis agrees Sapient takeover

2014-11-03 09:28:41| BBC News | Business | UK Edition

French advertising giant Publicis agrees to buy US-based Sapient for $3.7bn (2.3bn) in cash.

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Publicis in Talks to Acquire Sapient, Wall Street Journal Says

2014-11-03 09:06:14| Food - Topix.net

Publicis Groupe SA is in talks to buy Sapient Corp. as the French advertising company works to bolster its digital-technology edge after a failed merger attempt with Omnicom Group Inc., the Wall Street Journal said . A deal to acquire Sapient, which has a market value of about $2.5 billion, could be announced as soon as tomorrow, the newspaper said, citing people familiar with the matter who weren't identified.

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