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Tag: heineken
US: Heineken updates Heineken, Heineken Light bottles in US
2013-03-01 16:25:00| Daily beverage news and comment - from just-drinks.com
Heineken has begun the national roll-out of new packaging for its two main beer brands in the US.
Tags: us
light
updates
bottles
UK: Heineken splashes out on Bulmers ad drive
2013-03-01 15:38:00| Daily beverage news and comment - from just-drinks.com
Heineken is to run a "multi-million pound" TV advertising campaign around its Bulmers cider brand in the UK, to support the launch of two new flavours.
NETHERLANDS: Next generation to continue Heineken dynasty
2013-03-01 12:35:00| Daily beverage news and comment - from just-drinks.com
Heineken will propose the appointment of its founder's great-great grandson to its board of directors at next month's annual shareholders meeting.
Tags: continue
generation
netherlands
dynasty
NETHERLANDS: Heineken targets grey dollar in competition call
2013-02-27 01:04:00| Daily beverage news and comment - from just-drinks.com
Heineken has set its sights on the over-60s as it tries to tap into the well-off and time-rich demographic.
Tags: call
competition
netherlands
dollar
Sustainability in Beer - Part IV: Company by Company - Heineken, Molson Coors and SABMiller
2013-02-18 14:49:00| Daily beverage news and comment - from just-drinks.com
The fourth and final part of this month's management briefing, which looks at the efforts of the brewing world in the environmental sustainability arena, considers the work of Heineken, Molson Coors and SABMiller.
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