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Kristin Chenoweth Immortalized As a Barbie

2015-04-24 19:36:21| Toys - Topix.net

The star of the current Broadway revival of On the Twentieth Century is one of six women being honored as "Sheroes" with custom-designed Barbie dolls. The women are described as "female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere."

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Mattel needs to reinvent Barbie and Hot Wheels: Can you help?

2015-04-18 23:31:56| Toys - Topix.net

With sales down 14 percent as kids gravitate to digital games, Mattel Inc., the maker of Barbie, is betting a new approach can help improve sales: crowdsourcing. The American toymaker, founded in 1945, is looking for solutions from outsiders, partnering with New York's Quirky Inc. to encourage inventors to submit product ideas for new toys.

Tags: you help hot wheels

 
 

Barbie shows signs of life as Mattel plots comeback

2015-04-18 00:17:54| Toys - Topix.net

This photo provided by Mattell shows new Barbie dolls. Mattel, the toy company behind the plastic dolls, said there were some signs of improvement for Barbie after years of falling sales.

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Mattel posts smaller-than-expected loss as Barbie woes abate

2015-04-17 08:31:48| Toys - Topix.net

Barbie dolls are shown in the toy department of a retail store in Encinitas, Calif., in this October 14, 2014, file photo. Barbie dolls are shown in the toy department of a retail store in Encinitas, Calif., in this October 14, 2014, file photo.

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Sagging Barbie sales cost Mattel

2015-04-17 03:43:07| BBC News | Business | UK Edition

Struggling US toymaker, Mattel, saw its sales drop for a sixth consecutive quarter as the appeal of its iconic Barbie doll continues to wane.

Tags: sales cost barbie mattel

 

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