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Tag: optik
Pluto TV selects Tru Optik for audience-based ad measurement
2018-10-11 14:30:15| Digital TV News
Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Plutos OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optiks OTT Marketing Cloud.
Tags: measurement
optik
selects
tru
Tru Optik and SpotX partner to power connected TV ad marketplace
2018-10-02 14:30:11| Digital TV News
Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
Tags: tv
power
partner
connected
Tru Optik & Beachfront to power audience validated connected TV private marketplaces
2018-07-26 15:30:03| Digital TV News
Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.
Tags: power
private
audience
connected
Tru Optik releases measurement and validation service for targeted OTT advertising
2018-06-18 11:30:18| Digital TV News
Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
Tags: service
advertising
releases
measurement
TiVo and Tru Optik make linear TV viewing data available for OTT targeting
2018-03-27 14:40:49| Digital TV News
TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.
Tags: make
data
viewing
linear