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Pluto TV selects Tru Optik for audience-based ad measurement

2018-10-11 14:30:15| Digital TV News

Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Plutos OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optiks OTT Marketing Cloud.

Tags: measurement optik selects tru

 

Tru Optik and SpotX partner to power connected TV ad marketplace

2018-10-02 14:30:11| Digital TV News

Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.

Tags: tv power partner connected

 
 

Tru Optik & Beachfront to power audience validated connected TV private marketplaces

2018-07-26 15:30:03| Digital TV News

Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.

Tags: power private audience connected

 

Tru Optik releases measurement and validation service for targeted OTT advertising

2018-06-18 11:30:18| Digital TV News

Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.

Tags: service advertising releases measurement

 

TiVo and Tru Optik make linear TV viewing data available for OTT targeting

2018-03-27 14:40:49| Digital TV News

TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.

Tags: make data viewing linear

 

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