je.st
news
Tag: optik
Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
2018-03-05 15:20:07| Digital TV News
Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedias platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
Tags: provide
local
marketplace
broadcast
Tru Optik launches OptOut.TV to give consumers OTT privacy controls
2018-01-11 13:30:39| Digital TV News
Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TVs mission is to bring a higher level of privacy control to OTT.
Tags: privacy
give
controls
consumers
Tru Optik and Neustar expand audience targeting options for OTT
2017-08-23 14:30:26| Digital TV News
Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.
Tags: options
expand
audience
optik
Videology and Tru Optik create addressable reach platform for connected TV
2017-08-02 16:30:51| Digital TV News
Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videologys platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
Tags: tv
create
reach
connected
comScore demographics available through the Tru Optik OTT Marketing Cloud
2017-07-24 14:30:54| Digital TV News
Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
Tags: marketing
cloud
optik
demographics