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UK: Diageo backs women's book prize with Baileys
2013-06-03 18:55:00| Daily beverage news and comment - from just-drinks.com
Diageo has signed a three-year deal to sponsor global book award The Women's Prize for Fiction with its Baileys Original Irish Cream brand.
GLOBAL: Diageo unveils new Baileys Original Irish Cream bottle
2013-03-05 15:23:00| Daily beverage news and comment - from just-drinks.com
Diageo has launched a more "feminine" bottle for its Baileys Original Irish Cream as it continues a brand overhaul of the liqueur.
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