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UK: Diageo backs women's book prize with Baileys

2013-06-03 18:55:00| Daily beverage news and comment - from just-drinks.com

Diageo has signed a three-year deal to sponsor global book award The Women's Prize for Fiction with its Baileys Original Irish Cream brand.

Tags: book prize womens backs

 

GLOBAL: Diageo unveils new Baileys Original Irish Cream bottle

2013-03-05 15:23:00| Daily beverage news and comment - from just-drinks.com

Diageo has launched a more "feminine" bottle for its Baileys Original Irish Cream as it continues a brand overhaul of the liqueur.

Tags: original global cream irish

 

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