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Join Us for Optimize 360: An Integrated Approach to Digital Marketing and PR

2013-05-03 12:00:29| Marketing and Public Relations - M&O

Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever. Tuesday May 7th, [...]

Tags: join digital marketing approach

RBC plus IT equals a hard lesson in PR

2013-04-10 12:35:27| IT Services - Topix.net

The bank now blames the media and the opposition parties for blowing out of proportion what could now be called, "RBCgate." There are, after all, only 45 employees losing their jobs as the bank outsources the back office support of its investor services to an IT offshore specialist who brought in foreign workers to Toronto.

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EDF's vengeful 5m No Dash for Gas lawsuit is corporate and PR suicide

2013-02-28 12:59:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: "Who breaks a butterfly upon a wheel?" The current answer to Alexander Pope's question is the power company Électricité de France (EDF). It is suing 21 climate change activists for 5m as a result of their week-long occupation of its power station at West Burton in Nottinghamshire. In doing so it has made the biggest strategic mistake since McDonald's pursued two impoverished activists - and inflicted more damage on its brand than its critics had ever managed. The campaign against EDF's vindictive...

Tags: corporate pr gas suicide