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Top 10 Tips for Communicating with Fleet Drivers
2014-04-14 19:41:38| AutomotiveDigest.com - Automotive Industry News
As a marketing and branding professional in the fleet industry for many years, Ive had the opportunity to explain how to build a downstream marketing strategy that wins the support of drivers and field fleet administrators. Fleet managers know that these are potential "advocates" whose behavior can help or hinder achievement of operational goals. The most-often asked follow-up question I get is "HOW does one effectively communicate with drivers who have much more on their minds than adhering to fleet policy as they go about their business day. Once again, I like to apply marketing-based solutions to the problem of cutting through the clutter. Here are my 10 tips for delivering a message and making it stick: Tip #1: Exploit emotions. Advertisers do it all the time: people share similar emotional needs: to feel attractive, to feel fit and healthy, to be liked, to feel secure, to save embarrassment, to avoid feeling guilty. Facts certainly matter in advertising, but they matter because they can generate and reinforce emotion. In the case of drivers, you might be selling the need to change dangerous behaviorsfor example, when you want people to buckle their seat belts, pay attention while driving, or not drive impairedsome emotional buttons become more prominent than others. In these cases, the needs to feel healthy and safe, and to avoid guilt or embarrassment, to demonstrate loyalty to an employerthese are obvious emotional targets. READ MORE The Article Top 10 Tips for Communicating with Fleet Drivers appeared first on Automotive Digest.
Bus drivers to strike next week
2014-04-14 10:37:35| Jewelry - Topix.net
SOUTHLINK bus drivers have voted to strike next week for 24 hours - and haven't ruled out disrupting the royal visit to Elizabeth.
Self-driving cars could keep seniors in the driver's seat
2014-04-09 21:57:51| Automakers - Topix.net
My Grandma Bobbie is 93 and lives on her own, in a spotless condo decorated with enviable midcentury furnishings.
Drivers Win $2.2 Million in Calif. Contractor Status Case
2014-04-08 01:48:53| Logistics - Topix.net
A California state agency has ruled that seven drivers for Pacer International Inc. who challenged their status as independent contractors can collect $2.21 million.
Patrick, Now in Driver's Seat, Credits Grass Roots
2014-04-07 19:21:18| Electronics - Topix.net
State Sen. Dan Patrick has credited his success to grassroots support. But his momentum has also been built on lessons learned navigating the old-school politics of Harris County, where he has aggressively courted a small number of influential conservatives.
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