Hilton Worldwide Holdings Inc. is launching a boutique hotel chain that aims for a wider audience and lower room rates than some direct competitors. Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchasethe highest percentage out of locations and channels studied. Macys fired the first shots of the Thanksgiving shopping wars Tuesday, announcing that its doors will open at 6 p.m. on Thanksgiving Day, two years earlier than in 2013. These are among the 10 must reads from around the commercial real estate industry today.
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