How do you sell value to a customer on the Internet? You have worked hard to stock the right inventory and price it effectively, but what will make a consumer pick you?
Today, about nine out of 10 consumers are doing research on the Internet before buying a car. And they are spending a lot of time doing it: about 11.5 hours. With more than 50,000,000 vehicle ads online at any moment, the competition for business is staggering. So what is the toughest part of this reality in our business?
How do you know if your spend is making an impact? Online activity data such as click-through rates are great for telling you how YOU are performing on third-party websites, but what about how those sites are performing for you? Can you calculate what your return on investment is?
Keep reading to find out!The Article 3 Keys to Value Merchandising Maximizing Your Internet ROI appeared first on Automotive Digest.