Since assuming leadership of the single serve coffee roaster in December 2012, Kelley has overseen the release of the company's next generation "Keurig 2.0" system and guided the "Keurig Cold" carbonated beverage platform toward commercialization, with a release slated for this fall. He's also notably presided over a 16% equity sale to his former employer, The Coca-Cola Company , , as part of a licensing deal that will incorporate Coke's hallowed soft drinks into Keurig Cold's drink portfolio.