Search engine marketing has been in a state of constant flux for nearly a year now. It has always been a challenge keeping up with the changes, but today the changes are coming at us so rapidly that we have to stay tuned in at all times. This is good for those who truly do stay on top; dealers and vendors who have the right plans up front but who also keep them fluid enough to change on the fly are the ones that will have the most success in 2013.
Here are some of the things that we know work today and that will continue to work in the foreseeable future. Take more control of the outcome by doing these simple tasks regularly.
Build a Content Page Assuming you have a proper CMS that allows for it, you should build a content page. This isnt a conversion page. Its not a page that will compel visitors to buy a car. Its a page with interesting content that only you can supply that supports your conversion pages.
Continue reading for more tips from JD Rucker, Director of Social Media at TK Carsites.