Research firm Mintel is predicting a greater amount of personalization to go with enhanced mobile capability, more concise on-pack information, and further refinement of "green" products as part of its six global packaging trends for 2016. Mintel predicts 2016 will be the "tipping point" for digital package printing, as brands move beyond using digital only for limited editions and personalization and begin capitalizing on its economic and speed-to-market advantages.