je.st
news
8% of Dutch homes sign up for Disney+ account
2019-10-04 16:02:00| Telecompaper Headlines
(Telecompaper) After a silent launch on the night of 11 to 12 September, Disney+ has been active in the Netherlands for more than three weeks. Without above the line (ATL) and below the line (BTL) campaigns, and only some social media posts, the number of households with an account has already grown to 8 percent in the period from 20 September to 4 October. That is in line with earlier forecasts from Telecompaper. When the official launch takes place on 12 November, the Disney marketing machine will go on full steam, but users will also have to pay for the service. This will undoubtedly have an effect on the number of subscribers.
Tags: sign
account
homes
dutch
Category:Telecommunications