Marketing your positive reviews is a highly effective means to influence consumer behavior. Sharing some of your positive reviews with an unsold prospect can absolutely make you more approachable and help you to earn their confidence. Leveraging positive reviews to win appointments and close sales is a good thing, but it is far from the ONLY thing!
Earlier this week the LA TIMES ran a story about Online Reviews that Im afraid passed most marketers right by without notice. The reason? It had EVERYTHING to do with the importance of Online Reviews and NOTHING to do with marketing them!
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