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ALG: Honda, Mercedes-Benz Tops in Quality Perception

2014-06-08 23:29:16| AutomotiveDigest.com - Automotive Industry News

Brand perception now plays a vital role in new vehicle sales growth and used vehicle value retention. Honda and Mercedes-Benz deliver the highest quality vehicles, according to ALGs Brand Perception of Quality (BPQ) study. Honda had the highest Mainstream brand ratings, followed by Toyota and Volkswagen. Mercedes-Benz led Premium brands, followed by Lexus and BMW. European automakers took six of the top seven Mainstream brands. READ MORE The Article ALG: Honda, Mercedes-Benz Tops in Quality Perception appeared first on Automotive Digest.

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