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AMS Launches LeadsBeacon Mobile Wallet Loyalty Geofencing Program for Car Dealers
2016-03-11 16:45:12| Auto Dealers - Topix.net
The system is designed to use Apple Wallet, a native app to all iPhones, or Android Wallet, installed in most U.S. smartphones, to send above-the-lock-screen alerts that cannot be ignored by customers. "Loyalty geofencing, also known as proximity marketing, is the new challenger and soon-to-be champion of automotive mobile digital marketing," said Dealers gain permission to send the alerts when customers accept an initial offer - such as a discount coupon, giveaway, digital business card or loyalty "punch" card - which creates a "pass" to their Apple or Android wallet.
Tags: program
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Category:Automotive