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AOL to acquire Adap.tv for USD 405 mln
2013-08-07 17:41:00| Telecompaper Headlines
(Telecompaper) AOL has agreed to acquire Adap.tv, a global programmatic video advertising platform. The combination of AOL On and Adap.tv will equip AOL with an end-to-end service and video stack for publishers and advertisers, from premium original production, to content aggregation and syndication platforms, robust video CMS technology and a programmatic video platform. Adap.tv will operate independently as part of AOL's video organisation and be included as part of the overall service offered by AOL networks to its publisher and advertiser partners. The purchase price will total USD 405 million, comprised of approximately USD 322 million in cash and USD 83 million in AOL common stock, subject to certain adjustments, The closing is subject to customary closing conditions, including expiration of the applicable waiting period. The boards of directors of both companies have approved the transaction, and the stockholders of Adap.tv have approved the transaction. AOL expects to close the acquisition in the third quarter of 2013.
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Category:Telecommunications