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Adidas' Unique Opportunity In America: Kanye West

2015-08-27 08:09:11| Footwear - Topix.net

Adidas needs to tell a story through Kanye West, and that story, if communicated properly, could generate billions of dollars for the Adidas brand. We believe Adidas can leverage the likeness of Yeezy Boost 350s to other Boost shoes to generate higher interest in, traffic to, and eventual sales of other Adidas footwear.

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